The United Republic of Tanzania

Institute of Social Work

Reputation marketing : building and sustaining your organization's greatest asset /

Marconi, Joe.

Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi. - New York : McGraw-Hill, c2002. - xiii, 232 p. : ill. ;

Includes bibliographical references and index.

0658014293


Corporate image.
Corporations
Branding (Marketing)

659.285