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Marketing research :an integrated approach /

WILSON, Alan

Marketing research :an integrated approach / Alan Wilson - 3rd ed - India Pearson Education, 2012 c2012 - xix, 410p.: ill.;

includes appendix and index

ISBN: 9789332572

Subjects--Topical Terms:
Marketing research: an integrated approach--Marketing

Dewey Class. No.: 658.8

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