Business marketing : connecting strategy, relationships, and learning /
DWYER, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill. ;
Includes bibliographical references and index.
0072865784
Marketing.
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill. ;
Includes bibliographical references and index.
0072865784
Marketing.
658.8