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Marketing management and communications in the public sector /

PASQIER, Martial,

Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - 2nd Edition. - Abingdon Routledge c2018 - x,264p.; Ilu,; - Routledge masters in public management .

Includes bibliographical references and index.

ISBN: 9781138655799

Subjects--Topical Terms:
Government publicity.
Communication in public administration.

Dewey Class. No.: 352.7

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