A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / J. Paul Peter - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xiv, 280 p. : ill. (some col.) ;
Includes bibliographical references and indexes.
0072466588 0071198717 (International : alk. paper)
Marketing
658.8
A preface to marketing management / J. Paul Peter - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xiv, 280 p. : ill. (some col.) ;
Includes bibliographical references and indexes.
0072466588 0071198717 (International : alk. paper)
Marketing
658.8