Contemporary Advertising / (Record no. 2786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529912 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 657 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ARENS, William .F |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising / |
| Statement of responsibility, etc | William F. Arens., Michael F. Weigold and Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 712p.: |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WEIGOLD, Michael .F |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Library Services | Department of Library Services | General Collection | 03/30/2021 | 268800.00 | 657 ARE | 011512 | 03/30/2021 | Book | ||||
| Department of Library Services | Department of Library Services | General Collection | 03/30/2021 | 657 ARE | 011513 | 03/30/2021 | Book | |||||
| Department of Library Services | Department of Library Services | General Collection | 03/30/2021 | 657 ARE | 011517 | 03/30/2021 | Book | |||||
| Department of Library Services | Department of Library Services | General Collection | 03/30/2021 | 657 ARE | 011519 | 03/30/2021 | Book | |||||
| Department of Library Services | Department of Library Services | General Collection | 03/30/2021 | 657 ARE | 011520 | 03/30/2021 | Book | |||||
| Department of Library Services | Department of Library Services | General Collection | 03/30/2021 | 657 ARE | 011530 | 03/30/2021 | Book |