The United Republic of Tanzania

Institute of Social Work

Contemporary advertising (Record no. 2847)

MARC details
000 -LEADER
fixed length control field 00386nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 139780072964721
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name ARENS, William F
245 ## - TITLE STATEMENT
Title Contemporary advertising
Statement of responsibility, etc William F Arens
250 ## - EDITION STATEMENT
Edition statement 10th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston,
Name of publisher McGraw-Hill/ Irwin
Year of publication c2006
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 614p.:
Other physical details ill.;
500 ## - GENERAL NOTE
General note Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Department of Library Services Department of Library Services General Collection 03/31/2021 302400.00 659.1 ARE 014340 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   659.1 ARE 014341 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021 84000.00 659.1 ARE 014342 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   659.1 ARE 014343 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   659.1 ARE 014344 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   659.1 ARE 014345 03/31/2021 Book