The United Republic of Tanzania

Institute of Social Work

Marketing Management. (Record no. 2880)

MARC details
000 -LEADER
fixed length control field 00401nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789332557185
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KOTLER,Philip,
245 ## - TITLE STATEMENT
Title Marketing Management.
Statement of responsibility, etc Philip Kotler and Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th ed,
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India,
Name of publisher Pearson India Education Services Pvt,Ltd.
Year of publication c1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvi,121p.;
Other physical details ill,
500 ## - GENERAL NOTE
General note includes index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Department of Library Services Department of Library Services General Collection 03/31/2021 14000.00 658.8 KOT 018513 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   658.8 KOT 018514 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   658.8 KOT 018515 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   658.8 KOT 018516 03/31/2021 Book
        Department of Library Services Department of Library Services General Collection 03/31/2021   658.8 KOT 018517 03/31/2021 Book