Basic Marketing: (Record no. 2944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00420nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072525231 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PERREAULT,,William D, |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing: |
| Sub Title | A Global - Managerial Approach / |
| Statement of responsibility, etc | William D. Perreault |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | McGraw-Hill |
| Name of publisher | Boston |
| Year of publication | c2005p.; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,792p.; |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | E.Jerome McCarthy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Department of Library Services | Department of Library Services | General Collection | 04/01/2021 | 100800.00 | 658.8 PER | 013969 | 04/01/2021 | Book | ||||
| Department of Library Services | Department of Library Services | 04/01/2021 | 658.8 PER | 013971 | 04/01/2021 | Book |