The United Republic of Tanzania

Institute of Social Work

Essentials of markerting research/ (Record no. 3259)

MARC details
000 -LEADER
fixed length control field 00453nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9812537823
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.3 KUM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KUMAR V
245 ## - TITLE STATEMENT
Title Essentials of markerting research/
Statement of responsibility, etc V. Kumar
250 ## - EDITION STATEMENT
Edition statement 2nd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication India,
Name of publisher John Wiley & Sons inc,
Year of publication c2005.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xix,553p.:
Other physical details ill.;
500 ## - GENERAL NOTE
General note includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Markerting
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name David A. Aaker
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name George S. Day
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reserved Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Department of Library Services Department of Library Services Special reserve 08/27/2021 658.3 KUM 0190878 08/27/2021 Reserved Book
        Department of Library Services Department of Library Services Special reserve 08/27/2021 658.3 KUM 0190879 08/27/2021 Reserved Book
        Department of Library Services Department of Library Services Special reserve 08/27/2021 658.3 KUM 0190880 08/27/2021 Reserved Book
        Department of Library Services Department of Library Services Special reserve 08/27/2021 658.3 KUM 0190881 08/27/2021 Reserved Book