TY  - BOOK
AU  - CAMPBELL,David J.
AU  - Stonehouse,George
AU  - Houston,Bill
TI  - Business strategy: an introduction 
SN  - 0750642076
U1  - 338.54 
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -