ARENS, William .F <br/><br/>
Contemporary Advertising / 
William F. Arens., Michael F. Weigold and Christian Arens 
 - 11th edition 
 - New York  McGraw-Hill  c2008 
 - xl, 712p.:  ill.; 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>9780073529912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising
<br/><br/><label>Dewey Class. No.: </label>657