TY  - BOOK
AU  - ARENS, William .F
AU  - WEIGOLD, Michael .F
TI  - Contemporary Advertising
SN  - 9780073529912
U1  - 657 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - advertising
N1  - include index
ER  -