PEARCE, John A. <br/><br/>
Formulation, implementation, and control of competitive strategy / 
John A. Pearce II, Richard B. Robinson, Jr. 
 - 9th ed. 
 - Boston :  McGraw-Hill,  c2005. 
 - xxiv, 392 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072946881  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.4