TY  - BOOK
AU  - PEARCE,John A.
AU  - Robinson,Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0072946881 
U1  - 658.4 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -