TY  - BOOK
AU  - DARLYMPLE,Douglas J,
AU  - Leornard J.Parsons
TI  - Basic Marketing Management
SN  - 0471353922
U1  - 658.8  
PY  - 2000///
CY  - John Wiley and Sons
PB  - New YORK
N1  - Include index
ER  -