TY  - BOOK
AU  - Marconi,Joe
TI  - Reputation marketing : building and sustaining your organization's greatest asset
SN  - 0658014293 
U1  - 659.285 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Corporate image
KW  - Corporations
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -