ARENS, William F <br/><br/>
Contemporary advertising 
William F Arens 
 - 10th ed 
 - Boston,  McGraw-Hill/ Irwin  c2006 
 - xx, 614p.:  ill.; 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>139780072964721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1