ARENS, William F <br/><br/>
Essentials of contemporary advertising 
William F. Arens & David H. Schaefer 
 - Boston  McGraw-Hill / Irwin  c2007 
 - xxviii, 558p.:  ill.; 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>139780073136660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1