TY  - BOOK
AU  - ARENS, William F
AU  - Schaefer, David H
TI  - Essentials of contemporary advertising
SN  - 139780073136660
U1  - 659.1 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Advertising
N1  - include index
ER  -