MCCARTHY, E. Jerome <br/><br/>
Basic marketing:  a managerial approach 
E. Jerome McCarthy & William D. Perreault 
 - 9th ed 
 - Wisconsin  Richard D. Irwin  c1987 
 - xiv  ill.: 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>09044809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Managerial approach
<br/><br/><label>Dewey Class. No.: </label>658.913811