TY  - BOOK
AU  - MCCARTHY, E. Jerome
AU  - Perreault, William D
TI  - Basic marketing: a managerial approach
SN  - 09044809
U1  - 658.913811 
PY  - 1987///
CY  - Wisconsin
PB  - Richard D. Irwin
KW  - Marketing
KW  - Managerial approach
N1  - Include index
ER  -