JR.PERREAULT,D.William, <br/><br/>
Applications in Basic Marketing/  clippings from the popular business press. 
William D.Perreault,Jr. and E.Jerome McCarthy. 
 - 3rd ed 
 - New York  McGraw-Hill/Irwin company,  c2005 
 - vii,215p.;  ill, 
<br/><br/><label>ISBN: </label>139780072864717 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER