CUNNINGHAM, William H <br/><br/>
Marketing:  a managerial approach 
William H Cunningham & Isabella C.M. Cunningham 
 - ix, 662p.:  ill.; 
<br/><br/> Include index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.9138014