Bernhardt, Kenneth L., <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 7th ed. 
 - Chicago :  Irwin,  c1997. 
 - xiv, 665 p. :  ill., maps ; 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.9