TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256204640
U1  - 658.9 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -