Jr, PERREAULT,D.WilliM <br/><br/>
Application in Basic Marketing/  clippings from the popular business press. 
William D.Perraualt,Jr. and E.Jerome McCarthy. 
 - 2nd ed. 
 - New York,  McGraw-Hill/Irwin,  c2005 
 - vii,214p.;  ill, 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER