KOTLER,Philip, <br/><br/>
Marketing Management. 
Philip Kotler and Kevin Lane Keller. 
 - 15th ed, 
 - India,  Pearson India Education Services Pvt,Ltd.  c1998. 
 - xxvi,121p.;  ill, 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT