KOTLER,Philp, <br/><br/>
Principles of Marketing. 
Philip Kotler and Gary Armstrong. 
 - 15th ed, 
 - India,  Pearson India Education Services Pvt.Ltd.  c2014 
 - xxiii,732p.;  ill, 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT