DOLAN,J.Robert. <br/><br/>
Marketing Management Cases. 
Robert J.Dolan. 
 - New York,  McGraw-Hill Companies,Inc.  c1993. 
 - ix,498p.;  ill, 
<br/><br/><label>ISBN: </label>007249980 
<br/><br/><label>Dewey Class. No.: </label>658.8 DOL