KERIN,A. Roger <br/><br/>
Marketing. 
Roger A.Kerin, 
 - 8th ed 
 - New York,  McGraw-Hill Companies.  c1986 
 - xivi,733p.;  ill, 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>139780071116084 
<br/><br/><label>Dewey Class. No.: </label>658.8 KER