TY  - BOOK
AU  - KERIN,A. Roger
AU  - Roger A.Kerin
AU  - Steven W.Hartely
AU  - Eric N.Berkowitz
AU  - William Rudelius
TI  - Marketing
SN  - 139780071116084
U1  - 658.8 KER 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill Companies.
N1  - includes index
ER  -