Jr.PERREAULT,D,William <br/><br/>
Basic Marketing/  a global- managerial approach. 
William D.Perreault,Jr. and E.Jerome McCarthy. 
 - 14th ed, 
 - New York,  McGraw-Hill/Irwin Companied.  c2002 
 - xxxii,815.;  ill, 
<br/><br/> includes glossary and index. 
<br/><br/><label>ISBN: </label>007240947 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER