TY  - BOOK
AU  - PERREAULT,,William D,
AU  - E.Jerome McCarthy
TI  - Basic Marketing: A Global - Managerial Approach 
SN  - 0072525231
U1  - 658.8 PER 
PY  - 2005///p
CY  - McGraw-Hill
PB  - Boston
N1  - Include index
ER  -