LEHMANN.Donald R. <br/><br/>
Analysis for Marketing Planning / 
Donald R. Lehmann 
 - 6th edition 
 - McGraw -Hill  Boston  c2005 
 - xii,256p.; 
<br/><br/> Include Index 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0072865962 
<br/><br/><label>Dewey Class. No.: </label>658.8 LEH