TY  - BOOK
AU  - LEHMANN.Donald R.
AU  - xii,256p.;
TI  - Analysis for Marketing Planning
SN  - 0072865962
U1  - 658.8 LEH 
PY  - 2005///
CY  - McGraw -Hill
PB  - Boston
N1  - Include Index; Includes index
ER  -