TY  - BOOK
AU  - PERREAULT,William.D,
AU  - Joseph P. Cannon and E. Jerome McCarthy
TI  - BasicMarketing: A Marketing strategy Planning Approach 
SN  - 139780073381053
U1  - 658.83 PER 
PY  - 2009///
CY  - McGraw -Hill
PB  - Boston
N1  - Includes index
ER  -