PERREAULT,William D, <br/><br/>
Essentials of Marketing :  A Marketing Strategy Planning Approach / 
William D.Perreault 
 - McGraw -Hill  New York   c2010 
 - xxxix,691p.;  ill.; some color 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>978007340481 
<br/><br/><label>Dewey Class. No.: </label>658.83 PER