TY  - BOOK
AU  - PERREAULT,William D,
AU  - Josephine P.Cannon
TI  - Essentials of Marketing: A Marketing Strategy Planning Approach 
SN  - 978007340481
U1  - 658.83 PER 
PY  - 2010///
CY  - McGraw -Hill
PB  - New York 
N1  - include index
ER  -