KERIN,Roger.A <br/><br/>
Marketing :  The Core/ 
Roger A,Kerin 
 - McGraw -Hill  Boston  c2009 
 - xli,493p.;  ill.;some color 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780073381060 
<br/><br/><label>Dewey Class. No.: </label>658.83 KER