TY  - BOOK
AU  - KERIN,Roger.A
AU  - Steven W. Hartley and William Rudelius
TI  - Marketing: The Core
SN  - 9780073381060
U1  - 658.83 KER 
PY  - 2009///
CY  - McGraw -Hill
PB  - Boston
N1  - Includes index
ER  -