TY - BOOK AU - bartlett, Christopher .A AU - GHOSHAL, Sumantra TI - Transnational Mnagement: Text, Cases and Readings in Cross - Border Management SN - 0072482761 U1 - 658.049 PY - 2004/// CY - New York PB - McGraw - Hill KW - International Business Enterprises - Management N1 - include bibliographical references and index ER -