KURTZ,David L <br/><br/>
Contemporary marketing / 
David L. Kurtz. 
 - 17th edition. 
 - Australia,  Cengage Learning 
 - xxii,651p.:  ill.; 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781305075368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.8