TY  - BOOK
AU  - KUMAR V
AU  - David A. Aaker 
AU  - George S. Day 
TI  - Essentials of markerting research
SN  - 9812537823
U1  - 658.3 KUM  
PY  - 2005///
CY  - India
PB  - John Wiley & Sons inc, 
KW  - Markerting
N1  - includes index
ER  -