TY  - BOOK
AU  - WIRTZ, Jochen.
AU  -  LOVELOCK, Christopher
TI  - Essentials of Services Marketing
SN  -                                       9789353435417                                                                                                                                                                                                  
U1  - 658 
PY  - 2019///
CY  - India
PB  - pearson Indian Education Services pvt ltd
N1  - Includes: Index
ER  -