TY  - BOOK
AU  - WILSON, Alan
TI  - Marketing research :an integrated approach:  
SN  - 9789332572
U1  - 658.8 
PY  - 2012///
CY  - India
PB  - Pearson Education, 2012
KW  - Marketing research: an integrated approach
KW  - Marketing
N1  - includes appendix and index
ER  -