AUSTIN Erica <br/><br/>
Strategic public  relations management;  Planning and managing effective communication campaigns. 
Erica Weintraub Austin  and Bruce E.Pinkleton 
 - 3rd edition 
 - New York  Routledge  c2015 
 - viii,389p,18cm  ill 
<br/><br/> Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780415517690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations
<br/><br/><label>Dewey Class. No.: </label>659.2 AUS