BURNS, Alvin C <br/><br/>
Basic marketing research:  Using microsoft excel data analysis / 
Aliviin C. Burns and Ronald F. Bush  
 - 3rd ed. 
 - New Jersey:  Pearson Education  c2012. 
 - xxii, 391p.:  ill.; 
<br/><br/> includes bibliographical reference and index. 
<br/><br/><label>ISBN: </label>9780135078228 
<br/><br/><label>Dewey Class. No.: </label>658.8