TY  - BOOK
AU  - BURNS, Alvin C
AU  - BUSH, Ronald F
TI  - Basic marketing research: Using microsoft excel data analysis 
SN  - 9780135078228
U1  - 658.8 
PY  - 2012///
CY  - New Jersey
PB  - Pearson Education
N1  - includes bibliographical reference and index
ER  -