DWYER, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xxix, 683 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072865784  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8